About Fear Free℠
Developed by “America’s Veterinarian,” Dr. Marty Becker, the Fear Free℠ initiative aims to “take the ‘pet’ out of ‘petrified’” and get pets back for veterinary visits by promoting considerate approach and gentle control techniques used in calming environments. Utilization of Fear Freesm methods and protocols leads to reduction or removal of anxiety triggers, which creates an experience that is rewarding and safer for all involved, including pets, their owners, and veterinary health care teams. The end result? Calmer, more accepting patients, more compliant clients, and better veterinary care.
The core of the initiative is creating a network of veterinary professionals who are educated and more aware of the steps that can be taken to create a more welcoming and safe environment in their hospitals for all pets, but especially those whose anxieties and fears create a special challenge for themselves and for those caring for them.
For more information on Fear Free℠, and for registration for the certification program for veterinary professionals, check out this page